Branding yourself is all about being clear on what you are passionate about, and focusing your energy on letting people know that you have the required skills in your field.
It is about getting your prospects to choose YOU as the solution to their problems.
Your goal of branding you is to be known for who you are and what you stand for. Your beliefs, Your strengths, Values and your opinion. Branding yourself allows you to influence the perception of others and make them take notice of what you have to offer. Working on branding yourself when building your Network Marketing business is of the highest importance as I will explain.
Contrary to popular belief becoming a representative for your Network Marketing company does not make you a business owner. It makes you a glorified sales representative for the company. If the company shuts the doors, you would have no brand status as what you were doing was promoting the company and not yourself.
Branding you allows you to build your own database of contacts and customers that you can market other services and products to continuously. This can only be done by creating a name and identity for yourself and being known as the expert in your field.
A great place to start is by creating your own blog. Buy your name as your domain and create a Headline for yourself. Make it unique to you and something people will remember you by. Create a "My story" page so people can get to know who you are and what you got to where you are today. Include pictures if you can as people do business with people. So the more you can give people the more they will see you as a person that they can connect with and do business with.
Do not be afraid to express yourself on video and let people really know that your their to help them and that you have value to offer. Be yourself and be genuine. Always be driving to convey a message to your viewers that you are the expert and give them reasons as to why they should connect with you. Toot your own horn! So to speak.
You may be asking "How do you portray myself as someone of value and that I can be trusted?" The answer would be this. As your leasing new skills and developing yourself and your knowledge simply share it with others and allow your personality to shine through.
In conclusion here is a few points to consider when branding yourself.
1. Be clear on your objectives, your values and beliefs.
2. Know that YOU are the driving force in your Network Marketing business and that appealing people to you because of the brand awareness you have created for yourself is your greatest asset.
3. Create your own blog and let people know who you are. Do not be afraid to express who you really are by setting up a YouTube account a Facebook profile and other social media platforms.
4. Always be learning and honing you Marketing skills and strategies. Connect with people on the social media sites and remember the most important thing is to be yourself and have fun. There is no point if your not enjoying the process.
If your brand new that does not matter at all. There are millions of people that arrive on the Internet everyday looking for solutions and they want to connect with people that can help them. You! Become that person by plugging yourself into systems that can help you to brand yourself. Start today and you will be well on your way to building a significant Network Marketing Business.
