Hubspot is one of the most popular marketing software companies today which make use of inbound marketing to attract customers instead of using telemarketing and other outbound marketing techniques. It was founded in 2006 and has developed a huge customer base since its inception. There are a lot of services that this company offers its customers, all of which targeting potential leads and traffic that can be converted into sales and profits.
Business blogging and data analysis is one service that Hubspot offers to online companies needing to boost their search engine rankings. Since blogs have been proven effective in generating followers, this concept was adopted to focus more on a company’s business, products and services instead of the usual personal blogs that can be seen online.
The software being produced by this company also has a keyword grader which aids you in researching keywords pertaining your product and service that are often set aside by the competition. It also allows you to measure the relevancy of the keywords that you wish to use, therefore allowing you to make changes in weak keywords if necessary.
Hubspot also provides you with a link grader to assess the amount of the links and their effectiveness in contributing to higher search engine rankings for the business. This means that you can also measure the effectiveness of your link base.
Aside from the link grader, the software also helps you perform on-page optimization on your website through its page grader. It provides you with suggestions as the best ways to come up with a title, its length, and the methods of using HTML language to your advantage. This is a vital part of the software since it allows you to optimize your website without the need to hire a webmaster to do the job for you.
On the other hand, the software’s website grader performs analysis of the entire site and suggests areas and pages that need to be improved in order to increase the company’s visibility in search engines. Hubspot encourages the user of the software to be more visible and interactive to their customers by suggesting ideas that allow for the production of fresh content and engaging articles.
Browsing through the site, you will notice that the company offers a free trial to those who interested in their software. This is a very good deal as it allows website and company owners to check the efficiency of the product before deciding to make a purchase of the more complete version of the software. Of, course, there are added services in the paid version that the trial version does not carry such as trending features for the website grader.
If you don’t have the resources to hire an SEO specialist that can help you gain higher rankings in search engine results pages, then this software is for you. It allows you to optimize a website on your own and provides you with the tools needed to make inbound marketing effective. Hubspot is indeed a very important tool in a company’s SEO efforts.
