Japan’s home shopping network should be bracing itself for the approaching launch of the Dubli on-line home shopping network. Japan has a reputation for having an affluent and well educated population that loves home shopping. I predict that Japan will have a high up-take of the new and convenient Dubli shop from home opportunity.
Dubli is the brain child of Michael Hansen. The company was founded in June 2003 and was launched in Germany in June 2006 and was then worked on and refined further to the point where Dubli had developed the necessary website, warehouses, shipping options and software to support its new on-line home shopping portal. Dubli was then rolled out in July 2008 to all countries in the European Union.
The Dubli roll out continued with the launch of the on-line auctions in the USA in October 2008. This was followed by the roll out of the US on-line shopping mall in June 2009. Australia and New Zealand had their turn next with the launch of its auctions in October 2009 and its shopping mall March 2010. Dubli is a publicly listed company as “Media Group Holdings Inc” and Dubli have reportedly gone to the trouble to list the company for transparency and credibility in the international market place. Dubli share prices steady increase since being listed has reflected consumer confidence and continued satisfaction in Dubli’s new e-commerce user pay shopping model.
So what’s on offer from Dubli? There are three shopping tabs on the website. In the Express Auction section the potential buyer uses a Dubli “shopping credit” to reveal the discounted price of an item. Prices start at around the wholesale mark and incredibly they just go down from there. This happens by spending a Dubli shopping credit that costs 0.80c US, and 25c of this is allocated at the time it is spent, to reduce the items price. As more and more people spend credits to reveal the price of an item the price continues to drop until some one decides to purchase the item. You can even purchase credit cards for less than their retail value. It seems crazy I know but no one loses out on the transaction its a true win-win.
In the Unique Bid section shoppers are trying to estimate the lowest unique price that an item will sell for. The only catch is to be the successful bidder at the close of the auction your bid has to be the lowest AND unique, meaning there has been no other bid made for the same amount. The lowest unique bid also utilizes the use of the shopping credits with each bid costing one credit. The lowest unique bid opportunity to buy items at crazy low prices has become popular amongst the players of Sudoku and in the US there has even been Dubli parties held where a group of bidders get together and pool their shopping credits to try and secure the lowest unique bid at the close of the auction. I predict that these sorts of bidding parties will become very popular in Japan as they are fun and exciting and can offer incredible savings. For example in the US recently a Ford Mustang GT valued at $38,000 US sold for a bid of $855.25, a staggering discount of 97%! Dubli recently added gold bars valued at $22,500US to its lowest unique bid section of the US website.
The Shopping Mall is where the major retailers have a portal to sell their items and offer shoppers special offers, discounts and credits for shopping with Dubli. This offers the shopper the convenience of shopping from home, getting a great discount and a massive choice of retailers. The US Dubli site has more than 1000 retailers and Australia has 450 so far.
Once Dubli has been launched in Japan and the enthusiastic home shopping network realizes the true value of a Dubli credit, the news of Dubli will spread like wild fire. The many thousands of happy Japanese Dubli customers will naturally want to tell all their friends and family about their amazing shopping experiences via the social networks, resulting in the overnight viral spread through Japan of “Dubli” as a household name that represents true value for its customers.
