Having a website for any business has become highly imperative for all business to gain a commanding presence in the online world. Customers are becoming more tech savvy now and prefer online solutions in search of their products or services. Naturally more popular websites have a large share of their potential customers. And to gain a sound control over the online market potential, business organizations tend to use the services of an effective search engine optimization services provider company.
With changing times however, strategies adopted in search engine optimization have also undergone a major shift in terms to the policies to be adopted in promoting a website. Some of the old strategies have given way to new and much better ideas in hope for a more ethical and sound approach. The search engine giant Google has been keen on giving preference to websites with more quality rather than those which tend to create more links without focusing on quality. With this objective, Google has been introducing regular updates as Panda and Penguin to ensure that all websites match up to the latest standards. The Panda update was first introduced in February 2011 and since then numerous versions of Panda and Penguin have been introduced to keep a check on poor quality websites.
Spammy links have been the prime target of Google updates. The search engine wants us to ensure that we, as professional internet marketing professionals, do not resort to mindless one way or two way way linking strategies just to suffice our quota of links in a day. We must keep in mind that the inbound and the outbound links should be of the relevant theme and of good quality. The internet users, if at all, they are searching for good resources, should be able to find it with ease.
Quality content is another important issue which the internet marketing professionals must be aware of. Using some other website's content on your website is plagiarism and is strictly prohibited. No need to place keywords unnecessarily, if they are not needed to be there. Use the keywords wisely, placing them only when they are needed. Watch out for the broken links, canonical URL errors immediately and correct them, if you want to avoid the embarrassment of downgrading your website's PageRank. Guest blogging and forum postings are the most in trend as the link building strategies. In fact, blogging on good PageRank websites might be of incentive help in getting your website better quality back links.
These are some important SEO strategies post the Google Panda and Penguin updates. Next article will be about the updated SEO techniques 2013.
