As you are starting out in your email marketing business, your ultimate aim is to achieve recognition and to maximize your profits fast. This could be achieved by acquiring for more customers and sell more.
As an internet marketer, your first step is to select such a strategy which can be easily implemented in your email marketing campaign to attract massive publicity of your site.
One way is using banner link exchange and it is the preferred techniques by internet marketer nowadays.
Banner exchange is a common practice on the Internet and it involves at least two websites that agree to post each other's banners.
In other words, you make an agreement with another website to publish your banner in exchange for you doing the same for him.
However, it is important to be sure that the websites you are exchanging banners with are representative for your targeted audience and niche expertise.
If your niche business is new and you have just started to market your products, banner exchange can greatly create public awareness quickly.
Your banner exchange link perform like an article marketing resource box link, whereby it will help transfer targeted audience to your site. So when a visitor clicks on your link on another partner's website, it is automatically redirected to your squeeze page or blog.
Besides article marketing's link in your resource box, banner exchange has seen the increased usage by internet marketer to leverage on the viral effect on your brand or products, just by placing your link on fellow website or blogs of similar niche.
Another idea to bring your online presence viral is considering what type of network you are having now. If your site has the most traffic and you are targeting to those audiences with your products, it is good step for you also to promote your website by putting a banner exchanges on different relevant sites to spread your net over.
If you are promoting the sale of golf clubs, you can exchange your banner exchange link with another person's website which are promoting golf swing video. You are in fact leveraging on each other's niche area. In other words, you are both complementing each other's business instead of competing among yourselves.
Here are the benefits of a banner exchange: –
1. It is free.
2. It sent targeted traffic to your site.
3. It helps to bring one-way direct back links to your site.
4. It helps to increase your search engine ranking.