Malaysia National Blue Ocean Strategy (NBOS)

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As Malaysia continues its ambitious journey towards becoming an advanced nation by 2020, the government has adopted Blue Ocean Strategy to deliver programs and services to the public that are high-impact, low cost, and rapidly executed.

Through National Blue Ocean Strategy, over 80 ministries and agencies — from the police and military, to women, youth, and higher education organizations — are collaborating to formulate and execute creative blue ocean strategy initiatives that are transforming the country.

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