MOBILE USERS INFORMATION PRIVACY CONCERN IN MALAYSIA: EXTENDED DUCOFFE ADVERTISING VALUE MODEL

By Ariff On Aug 24, 2021

This presentation has been prepared for BLM2-ICAM4: An International Joint e-conference. #BLM2_ICAM4 is a continuation of Business, Law, and Management (BLM 2020): An International e-Conference and International Conference on Advanced Marketing (ICAM 2020) organized by Centre for Industrial Revolution and Innovation (#CIRI, http://www.gociri.com), Taylor’s University, Malaysia and University of Kelaniya, Sri Lanka, respectively. For more information visit https://ciriconference.com/
Reference: 1416_Market_1039
Presentation title: MOBILE USERS INFORMATION PRIVACY CONCERN IN MALAYSIA: EXTENDED DUCOFFE ADVERTISING VALUE MODEL
Authors: LOM HUI SHAN, SOUTHERN UNIVERSITY COLLEGE, MALAYSIA; THOO AI CHIN, UNIVERISTI TEKNOLOGI MALAYSIA, MALAYSIA; KOAY KIAN YEIK, SUNWAY UNIVERSITY, MALAYSIA; TIONG JIA SIN, SOUTHERN UNIVERSITY COLLEGE, MALAYSIA.