A distinct image and features described by someone repeatedly says a lot about who the person is, how reliable the person is, how efficient the person is and how to categorize the person.
Personal branding is a deliberate act of positioning one's mind towards a particular purpose and setting, being seen in a particular model and being known for a particular goal and purpose.
The fastest track to self-actualization is positioning yourself as what you dream to be and continually working within the range of your position. Many thought personal branding is all about physical appearance; however, it goes beyond that. Personal branding is a continuous process of molding yourself in a way you wish to be called, known and seen. Branding on its whole is not all about the physical endowment of a product, service, ideas or persons. Branding literary is the outermost and innermost endowment of a whole.
Personal branding is a deliberate act of wanting to be known for something. It is a process that no one can achieve in a day, it is a continuous process. Every rational individual wishes to be known for a cause and be respected for it. In order to fulfill this cause, you most consistently brand yourself towards the cause.
Personal branding strategies are primarily used by comedians, musicians, entertainers, sport commentators, marketers and motivational speakers. They are known with a particular sentence, dressing, lifestyle and goals. Base on the strategies that imbibed, people respect them for their distinct identities. I recommend that readers should take a keen attention to this article and follow the strategies there-in.
There are personal branding strategies that will serve as guide-post to self actualization below. It will guide you to achieve a distinct identity and reputation.
1. Itemize Your Purpose; you do not brand a "purpose-less" man because when he is known, he will be of no impact to the society as a result of this, he will be disregarded. Before you embark on personal branding, list-out your purpose, if the implementation of your purpose will fix a gap in the society or not. The act of itemizing your purpose is like a litmus test that scores you low or high. Your listed purpose will reflect if you will be a problem-solver or a "me too" person
2. Know Your Weakness; most people often say that they do not have weaknesses, which can not be true. There is no perfect being on earth. List-out your weaknesses and see a way of subduing them. More so, you can ask a close friend to list out odd attitude you portray often. Doing this will help you act right. One thing is that, you must make sure your weaknesses do not outweigh your strength.
3. Know Your Strength; know your strength and layout it always. Comedians know they are funny and they act so always. Artists and Painters know they can draw and they go about with sketch pads. Portraying your strength tells people what you are capable of doing, and make people associate with you. Portraying weaknesses often will soon make people see you as incompetent. Itemize your strength and work around them.
4. Study to Show Yourself Approved; when your strength has been clearly stipulated, go for a course that will help you refine and develop your strength. Knowing how to fix a vehicle's tire does not make you mechanic. Get books, tapes, go to conferences and seek mentor in your area of calling. Doing these will make you verse and sound authoritatively. It will cost your time but you will be better for it in the long-run.
5. Design a Name, Sentence, Style and Outlook That Can Best Express Your Purpose; you do not just bare any name, you must have a specific name that will express what you are capable of doing. "Who are you? I am David – a brand specialist". Do not give yourself a complex name that your prospects can not remember easily. Be known with a sentence. Let a particular sentence (that can express what you are and can do perfectly) be heard from you. If you are not a politician, why do you spend your whole day and time discussing politics? Even if you will discuss politics let it boils down to your purpose in life. Have a particular outlook that you will be known with always. You will never see a lawyer placing a stethoscope around his neck. Your outlook must be smart enough to express your purpose.
6. Know and Manage Your Threat; few people will naturally not like your concept at first. Some people will go a long way by testing you in order to confirm your competency. You need to know your threat and know how to mange them. They are your best asset. Because, when they are fully convinced about your competency, they will market you to the world. Remember, mouth advocacy is the cheapest form of marketing.
7. Place Yourself amidst Your Target Audience; some people are in need of you and your solutions, they are your audience and prospects, look for them and associate with them. A tree does not make a forest; you need people that will believe in you. Look for them, talk about yourself to them and place yourself in their mist. You need association, do not isolate yourself.
8. Exhibit Your Purpose in Exchange for Value; Artists, Painters, Motivational Speakers, Comedians, Analysts etc. they like exhibiting their purpose. They often organize seminars and exhibitions to express and showcase their talents. Whatsoever your purpose is, organize a seminar and let people know about it. Some will even pay to know about your purpose. Exhibition is a way of projecting and promoting yourself.
9. Serve God and Be Honest; the best way to serve humanity is to serve God and fear Him. For the consciousness that an Almighty Being is watching your acts will make you treat your fellow being honestly and with care. Give your whole life to Him and He will direct your path. He loves you so much that He sacrificed Christ for you. Remember to be honest and straightforward in all your dealings, it is very important. Your best instrument to a distinct and a reputable identity is honesty.
10. Be Consistent; as you embark on these strategies, be consistent with them. For if you fluctuate, people will see you as an unstable type. Focus your mind on your purpose, for it will express your purpose in life and give you a purposeful life.
Now you know that personal that personal branding is not all about an endowment of outward appearance. If one will reach fulfillment in life, let him embark on personal branding and she will be best in life.
Source by Ola Fowope
