Using personalized pens to promote your business is becoming increasingly popular. With increased demand, manufacturers have increasingly diversified the types and styles of pens available to achieve competitive advantage, providing you with substantial choice to find the personalized pens that best matches your specific campaign.
Eco-Friendly Personalized Pens
Pressure is increasing on businesses to be environmentally-friendly, and purchasing is one area you can make a difference. You can now purchase recycled pens manufactured only from recycled material, recyclable pens, and biodegradable pens and pens made from sustainable materials. For example, personalized eco pens are made from recycled paper, and many ranges of recyclables are made from ABS plastic, that is used to make CD cases, mobile phones, etc. "Vegetal Pens" are made from vegetable oil derived from corn starch, that is reprocessed into a solid, plastic-like material suitable for printing logos to.
Cheap Stick Pens
The bread and butter of promotional pens are your stick pens: biros and ball types like the Firenze and Flamenco branded types. These are best for use at conferences, tradeshows, exhibitions and other large corporate events where promotional pens are a dime a dozen and you're giving out as many as possible. In contrast, when sending out direct mail sent to existing customers, while you may not wish to splash out on more expensive executive pens, you may wish to show you value their custom by choosing a product in between.
Engraved Pens and Business Gift Pens
Executive pens are more expensive, and so may be reserved for highly valued customers and / or employees. Examples might be a Parker Vector Rollerball Pen, or a number of other Parker or Windsor models. These pens are generally made of metal instead of plastic, feature a more traditional or stylish design, and are often engraved with your personalization as opposed to printed. Executive gifts, such as rosewood pens, are often given boxed.
More Controversial Pens
Some personalized pen distributors have attempted to design novel models that are more likely to seize your attention, such as glow-in-the-dark, flashing lights, multi-colored nibs, laserspointers, logo projection, etc. Pens such as these are likely to be more effective for a shorter, high-impact campaigns, exploiting the novelty factor that will soon become annoying and be trashed. As such, be careful with flashy pens that lose the longer term brand recognition benefits to be had from less controversial options.
Personalized Pencils
It might be that a pencil is more suitable for your campaigns needs, in which case there are a number of styles of pencil for you to choose between, for example natural wood pencils, pencils with or without erasers, triangular shaped pencils, push-nib pencils, and many more.
By selecting the most appropriate personalized pen, you give your campaign the best chances of success.
