Understanding what works when it comes to search engine optimization is often as simple as understanding the value of repetition. When a campaign to help improve the rank of a given website is completed to a satisfactory level, it is imperative to take notes about what was done in order to help a site rank efficiently. Those notes will often reflect a concentrated effort on several common SEO practices repeated over and over again.
The key to landing a coveted top spot for a website is not any given SEO technique, but rather the repetition in which those techniques have been implemented on a scheduled and long term basis.
A core principle of any good and profitable business is to take a strategy that works and repeat it over and over again for profit. Take for example a street vendor selling soft pretzels to the public. The vendor makes a profit of a dollar for every pretzel sold and 50 cents for every soda sold. When bundled together the profit for these two items is greater than selling either alone. After several weeks of testing, it turns out when offered as a package deal more people choose to buy the pretzel and the soda than if they had been given the options ala carte.
A successful business operator would take this experience driven knowledge and market the soft pretzel and soda as a package more often, giving the vendor a greater profit on each sale made.
Remarkably effective SEO campaigns work in a similar fashion. After testing to see what practices yielded the most profitable results a website owner can create a formula for success based on the effective practices, such as link submission and article marketing, and combine them with a repetitive schedule for production.
In other words, the more one performs effective SEO tasks, the better a site will rank in any given search engine. Repetition is there the most powerful aspect of any SEO campaign, as without it results will be short lived, and with it a webmaster can in fact remain a top result in search engines for even the most competitive keyword phrases.
Just as the soft pretzel vendor would be remiss not market a package offer that increases the bottom line profits, a person performing search engine optimization would be missing out on major benefits if a repetitive and scheduled series of effective techniques were not implemented.
