Metatags
Metatags, although not as important as they one were, are still one of your top tools when optimizing you website for search engines. First lets look at which places to pay attention to:
a) Descripton Tag: This allows you to some degree to have control over what your listing in the SERPS will look like. Remember that if your SERPS listing's description is not along the same lines as your sites content, you may lose qualified visitors.
b) KeywordTag: This tag should be used to reinvine you primary keywords for the content of your page. For instance if have a age explain your latest water purification product, "water purification device" may help back up your desired keywords listing on a SERPS. It is important to note that this tag has greatly lost importance with may search engines including google, msn ad yahoo due to keyword stuffing. Theefore do not regardthis as a primary element in your SEO campaign.
c) Robot Tag
Meta Robots Tag
One other meta tag worth mentioning is the robots tag. This lets you specify that a particular page should not be indexed by a search engine. To keep spiders out, simply add this text between your head tags on each page you do not want indexed. The format is shown below (click on the picture if you want to copy and past the HTML for your own use):
You do NOT need to use variations of the meta robots tag to help your pages get indexed. They are unnecessary. By default, a crawler will try to index all your web pages and will try to follow links from one page to another.
Most major search engines support the meta robots tag. However, the robots.txt convention of blocking indexing is more efficient, as you do not need to add tags to each and every page. See the Search Engines Features page for more about the robots.txt file. If you use do a robots.txt file to block indexing, there is no need to also use meta robots tags.
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