Take your mind out of a business role and just be a web surfer for a minute. When you perform a search on one of the major search engines; take a look at what you get. You get more than just search results … you get blogs, images, products, news and videos. Notice, I wrote videos. Now, put your business hat back on. At this point in the search engine game, now it is imperative that you include all aspects of search which means adding video search marketing to your plan.
But how do you get those videos in front of people. It's called utilizing Video Search Engine Optimization (Video SEO / vSEO). With the increase of search engines adopting "Universal Search" features and the growth of online video content, it is imperative vSEO becomes a player for those businesses looking to drive significant traffic.
Video SEO at its core is about the discoverability of video content via search engines. As a business, the goal of vSEO is getting video content to the top of search engine rankings within the video search results page AND the standard search results page.
A lot of the same rules apply to vSEO as it does with SEO. You must have relevant and keyword rich text surrounding the video content, utilize inbound and internal linking, take advantage of social media to allow visitors to share, bookmark, rate and comment on your videos, and strong video title and meta tags. I realize parts of this might all sound foreign to some of you, but simply understanding the new relevancy of vSEO is tackling half the battle.
The bottom line is, promotional videos are important if your business is going to survive on the future of the Internet. Remember, we retain 7% of what we read, 38% of what we hear and 55% of what we see. That alone should tell you online video must be a part of your marketing package. Businesses that put their message in front of a customer through video marketing will be the businesses thriving in the future.
