It comes as no surprise to me when day after day I see all
The offers flying around about different methods of
Promoting a product, website or selling information on the
Net. Everyone wants a piece of the pie and why not, the
Internet is a billion dollar opportunity within reach of
Ones fingertips.
I have to admit, I myself have succumbed to all the hype and
Fallen for the traps set by many of the scam artists. I'm
Also on every gurus list out there that you could possibly
Think of. It's good to know and see what these guys and gals are
Are up to. After reviewing and even trying some of the
Latest and greatest new programs, software and offerings, I
Can honestly say that there are those gurus that I trust and
Those that I do not. The one thing that I wanted to touch on
In this article is:
* SEO – Search Engine Optimization
This is where one basically tries to get their site ranked
Higher in the search engines using various techniques so
That their site will show up on the first or at least the
Second page for the searches performed by people using a
Specific keyword or keyword phrase. There are so many
Variables and techniques that it's simply overwhelming for
The most part. Coupled with the fact that the search engines
Are always changing what they look for as to how they rank a
Site, does not make it any easier to keep up with this rat
Race.
This brings me to a point that I want to mention as I
Personally received an offer for getting a guaranteed high
Ranking in the search engines from a so called, "reliable
Source. "I'm not going to mention any names here as that
Is not my point. You probably have or will ever
Encounter this same type of offer or something pretty close
And I want you to be at least on the lookout, educated and
Prepared when you do.
The advertisement made the claim that by using this product
Anyone could get ranked very high in the search engines,
Usually within the top 10 search results which would be on
The first page. Now this is a pretty bold claim if I do say
So myself. Of course hearing something to that effect makes
It very hard for one NOT to purchase the report, e-book,
Software or product that is being offered. I do not know
Anyone who owns a website that would not want to achieve one
Of the top 10 search engine positions, myself included.
Now, here's my point. If this is supposed to get a top 10
Search engine ranking for anyone, and lets just say as an
Example that 100 people grab this offer, does not it stand to
Reason that not all 100 people can be on the first search
Page or in the top 10 for a search? Now I'm not a
Mathematician and never have claimed to be one, as a matter
Of fact, math was one of my weaker subjects in school. But,
I'm sure you can see that it does not take one of Einstein's
Mathematical formulas to figure this one out either. There
Are only 10 top spots, so what happens to the other 90
Persons? They have purchased this too right? What
Exactly determines who or which ones would get a top 10
Listing? Your guess is as good as mine and I honestly admit
That I do not have a clue. I do know one thing for sure
Though, this product can not do what it says for everyone
Who purchases it, period.
There are a lot of different techniques, software and
Programs out there and sure some are better than others, but
Still no matter which one you use, there is bound to be many
Many others using it too and I'm sure that number would be
In the 1000's not the 100's. So, which 10 or 20 are the
Lucky ones who get what they paid for and which ones just
Wasted their money on a false hope or dream? Most offers
Also state that it's fast, easy, simple, no skill required
You name it, but actually it does take some time, effort and
Persistence to really be successful with the endeavor of
Achieving a good search engine rank and position.
Yes, you can do a lot on your own with research and the
Proper use of meta tags, site description, keywords, keyword
Phrases, heading tags, ending tags, density of content, etc.
Etc. That's basically one of the best way to actually
Improve your sites performance for little or no cost. There
Are many good tools out there for doing research and lots of
Them are free, so most of the time you do not have to pay a
Guru or someone else any out of pocket money to get what you
Need to improve your sites ranking and visibility in the
Search engines.
Do not get me wrong now, I'm not saying that everything out
There is junk or not worth buying and using but, be very
Careful about falling for the BIG hype statements that are
Basically trying to suck the money out of your wallet before
You even have time to bat an eye or think about it ……
Like they say, "if it sounds too good to be true, it
Probably is ".
The truth is, quality links back to your site from already
Higher ranking sites which content is related to yours, are
The # 1 best method for building a good page rank and
Position in the search engines, but that's another whole
Ball game and story in itself.
Source by Paul Legge
