This first website objective is FOCUS. Site needs to have a narrow and specific focus. Why is this? Because there are literally millions of websites out there and the visitors will only take a few seconds to decide whether they'll stick around or wherever they'll simply click the back button and continue browsing elsewhere. Within those few seconds, Site needs to communicate exactly what it's designed to do so the visitor can decide if it meets his or her needs or not.
One of the best way to enhance the focus of the site is to establish a 15 to 25-word positioning statement that guides all the development activity going forward. Think about it like a mission statement. It should articulate exactly what the website does.
The second objective is DEPTH. This objective serves visitors as well as the search engines. Build a massive amount of content all about the narrow business focus. That way, if a visitor territories on the website and decides in the first few seconds that they need what you're providing, they'll go on to find a ton of resources all about that topic, satisfying their need and establishing trust along the way. Depth of content helps website with the search engines as well. Google uses complicated algorithms to assess value to different websites and one of the largest things that look for is content. If the website has a narrow focus and lots of content about that focus, Google will consider your site a good resource for people searching for your narrow focus.
The third objective is to make the site STICKY. This is a new term that describes a website's ability to keep a visitor on the site. A lot of sites do a fairly good job of attracting visitors but many of those visitors take one look at the site and leave within a second or two. The positioning statement can do a lot to help someone understand what your site is designed to do. You should spend some time and think about what you can offer the visitors as soon as they land on the site. It could be information. It could be an entertaining video or an interactive game they can play. Whatever it is, you need to capture your visitor inside seconds and guide them to something that will benefit them.
Source by Jayanthi N
