marketing strategy 2018

Philip Kotler and his co-author Kevin Keller in his powerful book, Marketing Management has mentioned a few lines about Management…

In a psychological sense, heuristics are simple, unconscious rules of thumb that every one of us has created to make decisions and…

The analogy between marketing and a business is similar to the relationship of body and food. Marketing is the heart of the…

Traditionally, the term "market" refers to the place where buyers & sellers meet for exchange of goods & services. Market…

"Mindless habitual behavior is the enemy of innovation." - Rosabeth Moss KanterIn their book "Meaningful Marketing", Doug Hall and…

"The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the…

Yes, of course scientific approaches are desirable and essential (as: "No practice without theory"), however, their disadvantage…

Viral marketing has burst on to the internet scene with a vengeance. Funny how you can use the term "viral" and…

Locality marketing is the foundation or cornerstone of all small business venture success, those entrepreneurs that have chosen to…

Have you heard that about 60% of those who sign up for a Twitter account abandon their account within 60 days? Could it be that…