Inbound marketing focuses on being found by potential leads rather searching out customers.
Traditional marketing techniques for example paid TV ads, direct mailings, cold calling and trade events are costly. Inbound Marketing is not just effective and less expensive but the opportunities are better tracked.
1. Search Engine Optimization
The primary way that inbound marketing works is by Search Engine Optimization (SEO). SEO is a method to get your website to gain a high position on search engines for particular keywords. When a potential customer does a web search, they are actively searching for a product or service. If you were marketing your firm and your target audience types in "Marketing in San Antonio" and your website is listed on page 1 of a search engine you'll be likely to receive better leads.
2. Content Marketing
Content marketing is creating valuable information and strategically placing it on your website to increase consumer interest. Frequently companies will attract consumers by delivering a blog which offers relevant content making their company a trusted and beneficial source. You could provide ebooks, instructional videos, whitepapers or step by step instructions to help consumers solve an issue or to educate. But do not forget to provide a call to action in your content to convert sales.
3. Email Marketing
Instead of relying on the old-fashioned cold email blasts, have visitors forwarded to an optin on your website for newsletters or bulletin boards. These mailings should include helpful information to nurture the visitor's interest and is a great chance to deliver sales pitches. Considering that the newsletter was actively bought, it's not as likely to be considered spam, but it is a good idea to set expectations and inform the frequency of your emails. The optin opportunities are best when placed on a landing page, above the home page fold, or on sidebars of your website.
4. Social Media Marketing
Using sites such as Twitter and Facebook to build interest in a product or service are good ways to use inbound marketing strategies. Provide regular content that's engaging on your social media account to attract potential customers. Do not purely self promote, provide your audience useful details and engage with your leads online.
5. Video Marketing
One of the most effective ways to express info is through videos. Individuals often visit popular video channels such as YouTube or Vimeo to get info to solve problems or learn about a service or product. Get in front of your market by being visible on these video channels. Also be sure to provide a website link or contact number in the video description to guarantee they'll find your business.
It's a brave new world for marketing and it's essential for businesses to keep on top of all the current trends and directions that inbound marketing are taking. By staying current and focused on inbound marketing , businesses can take advantage of all the new opportunities available with today's technology.
