Article marketing is one of the most important things you can do online to gain an edge over the competition in the year 2007. Why? It can scarcely be automated; article marketing creators intense loyalty among readers; and article marketing produces great amounts of readers trust.
One of the most important things when we write articles is to incorporate backlinks to our web site.
You may be wondering what article marketing has to do with all these links. In fact most links leading to high listing websites these days have probably originated from a well constructed article marketing strategy.
This strategy starts with the article itself; with its content and the way it is written. The article must be relevant to the keyword advertising it, since most articles are 'discovered' by readers by means of a keyword, or search term term into a search box. Many more articles are accessed from article directories than private websites.
An article must have good keywords. The title must also be well constructed, in such a way as to attract readers who may be provided with a list of titles relating to articles that meet the requirements of the keyword search. The content must be relevant to the keyword and the title. If the content drifts off topic, the reader will drift off the article. Finally, if the visitor is persuaded to keep reading, the article must be properly written, free from poor spelling, schoolboy errors in grammar and awkward looking phraseology. Finally it must be submitted to, and be accepted by, as many article directories as you find.
