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Fundraising or Fund Development – What’s the Difference?
The terms fundraising and fund development are bantered about almost interchangeably. But, there is a difference. Here's my…
Zara – The Use of ‘Big Data’ to Create Business Value
"It is a capital mistake to theorise before one has data." Sherlock Holmes (Sir Arthur Conan Doyle)... particularly as the…
Winning the Business Strategy Game – The Celebrity Mistake
In all the games I've seen, oftentimes a company won't think one of the most overrated aspects of the business strategy game that…
Distributive Trade IV – Role, Importance and Situations When Middlemen Should Be By-Passed
The middlemen are the wholesalers and retailers who specialize in performing activities relating to the purchase and sale of goods…
H2H – Human to Human Social Selling Strategies
Many professionals in sales and marketing today have been charmed and persuaded to believe that success in today's…
The 7 C’s of Video Marketing
There used to be a time not so long ago that video marketing was beyond the reach of many small and medium sized businesses.…
Improving Marketing Productivity in the Internet Age
Selling of relationships on the internet is the latest buzzword which has hit the marketing communities. This brings us to the…
How Can You Use Pinterest For Business?
Pinterest has become a major player in the social media world. With over 150 million active monthly users and growing rapidly, the…
Data Appending Services – How Business Can Benefit From It
The word appending means to add something. So you can guess what data appending means.Now let's see the business point of view.In…