Branding

Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers…

The key purpose is to sponsor brands through various types of digital media. When one talks about digital marketing, it pretty much extends beyond just internet marketing! In fact,…

What is the purpose of having names? Of course it is for someone to remember by. Companies are also like entities with an individual identity and personality. Their name is a sign…

When creating a name for a new product, service or company, the number one rule is to make that new brand name memorable.The reason is obvious: If your customer can't remember the…

Strong brand is the most valuable intangible asset of the company. Although brands are not listed on corporate balance sheets, they play key role in determining the company's…

In the world of business people sometimes tend to oversee the importance of image and branding. Needless to say, a company's image and brand is one of the most important factors in…

When I was ten years old at a summer camp I was leading in the potato sack race. To check on my competitors I looked over my shoulder and suddenly tripped and fell. I came in last…

Pixar's brand in animated movies is successful because they simply have strong content and they have high barriers of entry that a potential competitor has not been able to…

IntroductionIn the competitive world of today, every company seeks to have the best talent around. This is the reason that it has become extremely difficult for the employees to…

A discussion about branding is generally not a conversation anticipated with excitement. If you're a marketing type it can be characterized as maybe interesting. But, promising…