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Branding

What Makes a Character Brand Licensable?

It is very easy to think that character design alone determines the success and failure of a character brand and how many licensing and merchandising deals it can garner. In…

Why Is Lego Still So Popular?

Lego has been a feature of many children's toy boxes for many years and more than just a few parents have discovered just how painful stepping on a stray brick can be! But, why has…

Tips to Choose a Lego Table

If you have kids, you may want to consider buying a Lego table. As a matter of fact, Lego tables are on the list of best tables in the here and now. Given below are some tips that…
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