Branding

You own a swanky shop in a posh street, you have been merchandising quality goods for over a decade, and you manage a team of smart salesmen, yet the customers foot fall in your…

The most common company naming trap is this - creating a new business name that's accurate and descriptive, but utterly forgettable. And it's easy to see how it…

I think that Walter Landor (renounced advertising man) gives the best definition of what a brand is: "Simply put, a brand is a promise. By identifying and authenticating a…

If you are wondering why the chemist has charged much less than what you expected then it is not because he has developed sudden liking for you or the government decided to…

Every business concern has a name with which it is identified. This name becomes a brand name when the product or services is marketed worldwide and is accepted and recognized…

Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones.…

Online pharmacies, much like their branded counterparts, vary in their product lineups. It is possible to find sites that only sell brand-name products, those that exclusively…

Minoxidil and finasteride are two excellent options for men and women who want to do something about their hair loss. These are two of the most widely available hair loss…

Company: Yamaha Founding Date: 1887History:Yamaha produces many things, from electronics to motorcycles, BUT the company was founded as a musical instrument manufacturer in 1887…

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