Branding

SEO is the lifeblood of every business, and the specialists need to focus on the advances and the latest trends in SEO in the year 2017. The business organizations can rule…

If you've been in a job search for any amount of time you know that it's all about a competitive edge and getting your resume noticed. So to help you kick-start your job search in…

A hotel must monitor its metrics for an efficient revenue management, thereby increasing ADR or RevPar or Occupancy. To be precise, revenue management measures a hotel's ADR…

Few marketing coaches and experts consider personality when giving marketing advice. Such and such a technique is the hot thing, or it's worked for "everyone" - and therefore you…

I know what you're thinking. You've heard the term public relations so many times and you still haven't got a clue what it is. And now that you're starting a new business you can't…

When you have authored a number of books, many of which are used on MBA programmes globally and one even dubbed 'the bible of branding,' you are a top marketer. Meet Kevin Lane…

Web search engine marketing becomes one of the fastest business strategies online. Most businesses create websites for their captured clients. However, since the global market is…

Branding is important both for effective online marketing as well as offline promotion of the product or service. Let us see how we, as consumers, identify with a particular brand.…

Sounds play a key role in marketing a company's brand and establishing brand recognition. For example, when you hear the voice of a duck saying "Aflac", you instantly recognize it…

A strong employer brand encourages recruitment of quality talent and builds effective employee engagement and employee retention. It requires shaping employee perceptions and…