Branding

Brands are valuable assets,create intangible wealth for the company, institutions and countries. A brand creates value, promise and perception of a product or service. First of…

From showing up on the first page of search results to increasing website traffic and luring potential customers on social media, it all boils down to outperforming your…

In this digital era, any brand or business looking to grow must consider an online presence. Even those who rebelled against it few years ago realized its importance nowadays.…

Technology is influencing our way of acting, it effects our knowhow and marketers must adapt to it. In the industrial era thought was linear and organizations and knowledge…

Online marketing can attract more people to your website, increase clientele for your business, and enhance proper branding of your business and products. If you are just starting…

Think about any great brand. Disney, Johnson & Johnson, Levi Strauss, Starbucks and Apple are just a few examples. Great brands do not happen by accident; rather they are the…

There are many reasons why Kevin Lane Keller is widely regarded as one of the most notable strategic brand planning and marketing thought leaders in the world today. His resume is…

As all other marketing strategies, this growth strategy carries also a great risk. If not properly planned and evaluated, brand extensions can easily drag a strong brand image…

After 3 weeks of website hosting, I have familiarized myself with some of the technical terms used by webmasters world wide. Some of the terms are: 1. SEO (search engine…

Alright, Video Marketing, one strategy that can really contribute to you developing a presence on the Internet, if you are not leveraging video marketing in your own marketing…