Pinterest has become a major player in the social media world. With over 150 million active monthly users and growing rapidly, the visual content based social media site provides entrepreneurs, bloggers and businesses large and small with a global reach.
Using Pinterest for business marketing is very straightforward. Put two or three of the following into practice and you’ll see for yourself how this powerful social media site can work for you.
1. Develop Product Pinboards
Make a pinboard for each of your products or services. Make sure that the pictures are well-defined and look as good as they would in person. For your services, just find an image that represents the service using words with the images to get the attention of the viewer, and link to your shopping cart.
2. Produce Memes With Inspirational Quotations
Make an entire board with motivational quotes, but make them link back to your website when the visitors click them. This is a good way to get extra traffic to your website, where you can use the quote to promote something that you sell that applies to the quote. You can use software like Canva to help you generate memes.
3. Create A Portfolio Board
This works great for service providers and artists who need a way to highlight their work. For example, if you design websites, you can put screen shots of each site with software like Snagit in the portfolio and link back to your website. You can do this with books, photography and more.
4. Develop A Testimonial Pinboard
As you gather testimonials, use software like Canva to make them into images with quotes. For instance, you could place the person’s picture on the left, with an element of their testimonial to the right in quote form. Link to your website and the services or products the customer bought.
5. Pin YouTube Videos That Showcase Your Products
A great way to showcase your products or affiliate products is to do a demonstration video or a review video of the product and include an affiliate link or your sales page link in the description of the video.
6. Pin Images From Your Promotional Blog Posts
When you publish a blog post that promotes your product or services, make certain that you incorporate a great image of the right size and shape so that you can then promote that pin on Pinterest.
