Internet Marketing Strategies Using Sun Tzu's Art of War

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Sun Tzu once said, "If you have Heavenly Timing, Ground Advantage and People Harmony, you will win in every battle." What he had said more than a thousand years ago still very much applies to our modern world of internet marketing strategies.

When you have Heavenly Timing, it means you are able to act on an open window of opportunity at the right time. To have Ground advantage is to secure the right battle ground. People harmony is about establishing coherent, trust and rapport between your followers and you. When you possess these three elements in whatever you do, success is bound to be on your side.

It is becoming more noticeable that an emerging concept of internet business has gained popularity very quickly since the bursting of dot-com bubble in 2001. The creation, communication and sharing of user's content on the Internet such as Blogging, Flickr, YouTube, Wikipedia, Facebook, RSS, Twitter and eBay have all revolutionized the ways people interact and connect with each other. Such internet innovations have claimed in the explosive increases in number of internet users and this growth has been further boosted by the ever faster internet bandwidth access, more competitive internet access cost and a wider range of affordable internet connecting devices such as laptops, smartphones and tablets . As of June 2011, there are 2 billion internet users globally with an annual growth rate of more than 30 percent. If you are planning to start your career as an internet marketer, NOW is the best Heavenly Timing!

Before we start, we need to learn more about the markets before deciding on a market niche. There are a wealth of markets out there – Health Care, Self Improvement, Make Money Online, Investment, Dating and so many more. Do we know the buyer and seller market size, the quality and quantity of the products and services that we are going to sell? If the answer is no, you will need to do your research and get the answers. There are many internet marketing articles and forums in the internet where you can gather good information. The more we know about our intended market, the more ideal our Ground Advantage is going to be!

The last element, People Harmony, is most important element among our internet marketing strategies! What can be more important than building coherence, rapport and trust with our subscribers? We can achieve this by publishing a personal squeeze page on the internet and use the opt-in method for page visitors to leave their email address. A list of coherent subscribers, who are interested in the products of our selected market niche, will become our targeted customers. Regular newsletters, emails and blogging are common internet marketing tool used for maintaining a personal connection between our subscribers and ourselves. When you have attained People Harmony with your subscribers by building customer trust and loyalty, good sales is sure to be on our way!

Source by David Mola

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