After you have your Internet Marketing structure or funnel in place you are ready to put your marketing strategy into place. This is where your marketing plan gets implemented.
The structure does nothing without having people going to those pages. Every other page on the Internet is about taking you to the top of this type of sales structure. Your efforts on the Internet lead people who need and want what you have to offer. Your strategy is designed to bring your sales structure traffic. Like any good marketing program you need enough people seeing your message to have the chance to take advantage of it. There are two basic ways to bring traffic to your site.
Free – Free strategies to generate traffic to your site typically involve direct interactions with real people in forums, groups or social sites (Social Marketing) or producing valuable on topic content (Content Marketing [Article Marketing, Video Marketing, Audio Marketing etc.]) Either of these methods requires not out of pocket costs. They do require your time.
- Content – Providing valuable content on topic not only meets the needs of your potential customers but also can help your information raise in the search engine results. Search Engine Optimization begins to really make a difference. Slight tweaks in your valuable content can help you to connect with more customers. Content marketing includes your message delivered in a variety of mediums. Each communication medium can have it's own effective channel of promotion. Typical strategies you can research include Article Marketing, Video Marketing, Podcasting, Real Simple Syndication (RSS), bookmarking and social network sharing.
- Social – Social methods of getting your message out include finding the gathering places for your potential customers. In those places you interact with the people with the problems your products and services solve. Some of the best places for this type of interaction include forums, groups, social networks and other topic related gathering places. You want to be active in these sites with helpful relevant solutions. Links to your products and services are located in your signature.
Fee – Fee founded strategies require good research and message management. They typically take less time than free methods but do require a certain level of diligence to secure your money is not getting wasted. Message and action congruence are essential for success in the fee founded strategies.
- Pay Per Click : PPC – Pay Per Click is the fastest, most direct path to reaching your audience. With PPC you can get keyword targeted traffic to your site today. You then are ready to work on your conversion rate (the likelihood visitors will opt-in to your list through our capture / squeeze page.) Google, Yahoo, MSN, FaceBook, YouTube and many other sites provide PPC services.
- Advertising : Advertising online takes many forms. Text ads in newsletters, banner ads on sites and pop ads in transition are all examples of advertising. The many means of advertising will not be examined here. Instead you should look at advertising as an effective means only when it will reach in real ways your ideal prospect customer. Like you will do in any paid promotions carefully monitor and adjust based on measurable results. Done right advertising will reach your audience.
Conclusion
Internet Marketing is really very simple. It takes a small set of skills. You can master Internet Marketing as you focus on the essentials. Implement a single traffic strategy consistently for sufficient time to make things happen. You can have success as you keep it simple. Build a basic structure for your marketing campaign for visitors to flow through. Tackle one item at a time and your Internet Marketing infrastrucure will deliver you straightforward success.
