The new possibilities for developing e-commerce and e-business have led agencies to combine traditional marketing with new online marketing strategies.
The birth of new possibilities for developing e-commerce and e-business has taken a turn in the strategy of the agencies, which now combines traditional marketing with new online marketing strategies. Now customers are grouped according to their tastes and interests by establishing a more direct relationship with them.
After collecting all the information that interests us, we must think of ways to attract web: banner ads, loyalty tools, one to one marketing, etc .., Are combined to attract new clients.Se well constructed campaigns seeking Involving the youngest users in communities where they share their same passions and interests across brands and new technologies. These campaigns using tools that they know in a way closer to customers such as mobile, digital photographs or video streaming in, making it easier to connect with him, keep and loyalty.
Moreover, the fact that the user has a provision active rather than passive attitude taken by the person who sits in front of the television, makes the impact even perhaps.Sin despite the advantages offered by the interactive marketing and the major force that is gaining in recent years, not all professionals and agencies in this sector just rely on him, not to find suppliers of technology to guarantee a successful campaign. Most professionals do not include the design technology of its proposals in the early stages of designing the strategy, therefore do not consider this aspect is the same level as, for example, creativity.
On the other hand, it is usual that technology is considered as a cost that should be reduced as far as possible. This poses not only a risk in terms of functionality of the solution itself, but also with regard to price, and that failure to plan and pay special attention to the technological needs of the campaign adds costs to resolve the problems encountered by this neglect.
