To have a great downline you have to teach people how to become successful. I'm sure you know this. It's one of the things that makes Network Marketing a fantastic business. But why does not it work? Teaching people and helping people do work, but what exactly are you teaching them? What have you been taught? Once you learn the right information to teach people, you're downline will explode.
The old way we are taught to market just is not getting anyone anywhere. How did it go with your family and friends? Not so well? You are not alone. Believe it or not, 97% of Network Marketers fail to accomplish anything with this business. Why is that? Is it because people did not copy what they were told to do or maybe they lacked the motivation?
I think everyone wants success and is willing to do what it takes. The problem is that in Network Marketing we are given a very unrealistic marketing model to follow. Seriously, if you were going to open a business on Main street would you just tell your family and friends about it then kick back and expect to retire in 5 years? Word of mouth will not make you successful.
This is key: Start looking at your Network Marketing business as a business on Main street. You need to market products to a target market. Is Uncle Bob really going to be thrilled to hear your monologue on the benefits of Anti-oxidants? Or, is he going to think you lost your mind? You need to market to people that have a need for your product. Have you been taught to sell to your target market or to everyone within 3 feet?
We are taught that everyone needs this opportunity. Everybody needs extra money. Everyone wants to leave their job. The truth is that most people really do not care. Most people are not dying for an opportunity to land in their laps. Most people would rather not hear about a business opportunity. Most people would rather avoid it completely.
There are 3 types of people that you market your opportunity to. People in Network Marketing, people that have been in it before, and people actively looking for Network Marketing. Everybody else is just a waste of time. Again you have to market to your target market. Has anyone told you this? Probably not. Its the norm in the industry to treat the business completely different from any other normal business. And it's not working for anyone.
The best downline training strategy you could have is teaching a system of marketing products and building a team that was actually proven to work. As I said, 97% of people fail in Network Marketing, but the other 3% hit it big. Do you think they are simply "sharing" products and opportunity, or do you think they are doing something different? You better believe they are doing something different!
They heavy hitters in the industry implemented a marketing strategy called Attraction Marketing. They do this primarily online. They market products and the opportunity directly to people that are looking for it. Imagine people asking to buy your product and asking to get into your business. Yep, forget chasing people and trying to convince them that they need this opportunity. Instead, you Attract people to your business.
How much easier would this business be if you had an unlimited supply of people that wanted to hear more about your business or product? This is what Attraction Marketing is all about. How big of a downline could you create knowing that you can give someone the tools to succeed? What if you stopped guessing and stopped teaching the old Network Marketing training and started doing what the most successful people in the industry are doing?
Take your business online and start marketing directly to your target market. The best thing about Attraction Marketing is that there are hundreds and hundreds of totally free ways to advertise your business and product. Some of the best ways are free such as showing up on the front page of Google. It is possible if you have the right training.
Your greatest downline building strategy will be educating yourself. Take a step back and ask yourself "Who am I learning from?" If you are happy making a little extra cash that's fine, but if you are someone that wants to make a sustainable income or a substantial income you must market this business like the pro's do. I have provided a link to a free 75 page e-book that will provide a detailed description of Attraction Marketing.
