Affiliate website should be well optimized to rank higher in the Search Engine Result Page. Higher the rank higher would be the attention and greater would be the traffic flow. For that Search engine optimization is the right solution. Search engine optimization is normally divided into two parts, on-page optimization and off-page optimization. On page optimization plays a vital role in boosting the SERP ranking of a website.
On-page optimization includes the following steps.
1. Domain name optimization: Domain name of an affiliate website should include the most important keyword that describes the affiliate business. The domain names of the internal pages should be optimized with regards to the content of the page. For eg: Product page should have domain name containing product where as about us should be included in the URL of the about us page.
2. Meta title, description and keyword optimization: Meta title is the title of the page which is displayed in the browser. It is the most important factor in search engine optimization. Both meta title and description should include the best and second best keywords.
3. Header tag optimization: Content of a web page should have headers for visual relief as well as summarizing the paragraph in a single lines. The most important header bear the H1 tags followed by H2, H3, H4, H5 and H6 tags with diminishing order of importance. Header tags are HTML codes and should be unnecessarily optimized with keywords to attract search engine spiders.
4. Alt tag optimization: Alt tags are the HTML code meant to describe an image. Instead of using image1, image2 and so on, it's advisable to optimize the image with aa small keyword description.
5. Content optimization: Content is the king of optimization. Affiliate website should have lots of original content subtly blended with the keywords. The opening and closing line of a web page should contain keywords for SEO advantage. Affiliates should avoid stuffing the content with keywords as it would be an unpleasant experience for the readers as well can earn a penalty from the search engines.
On-page optimization is just a portion of SEO. To have a completely search engine optimized site you must understand the off-page factors too (in the second part).
