Affiliate marketing in India is still at a very nascent stage, where the advertisers are only investing in it to explore the potential of this new medium of advertising. The key players among Indian advertisers are Naukri.com, Jeevansaathi and 99 acres who collectively contribute to an estimated 97 million annualized spends (INR). (Source: IAMAI & IMRB, 2006 report).
Considering the potential of affiliate marketing in India, here are a few tips that the new players of the game can adjudge before they step into the field. The most important thing in affiliate marketing is to first niche out the target audience where the product and services will benefit most. This is important in order to understand the requirement and to study the internet tendency of the targeted audience.
Once the targeted audience has been identified, it is important to evaluate other complimentary and companion businesses that can run with it, and will do well in the same platform. For example if you are a car manufacturer then the most compatible business with yours shall be car accessories, or tire companies, may be car batteries.
Planning is a very integral part of your affiliate marketing strategy. Plan out your strategy much before you begin your affiliate network. There are several affiliates in the industry but before you venture into a tie up with them it is necessary that you screen through them and find out their potential worth.
It is important that your affiliate network company understands and realizes the importance and benefits of your affiliate program and contributions towards it. Build up your affiliate plan and share it with your affiliates so that both of you are on the same platform.
As it is important to meet client needs it is equally important to do a follow up job with your affiliates in order to see how your plan is working and whether you are acquiring the required results or not.
These few simple principals if following diligently will definitely prove beneficial to your business and will take you to your desired destination. Affiliate marketing [http://www.rupizmedia.com/affiliate-marketing] is a game of strategy and hard work, and only those who have the zing in them to contribute this to their work can succeed in the game of affiliates.
