The Appco Group has come up with a novel kind of marketing strategy – Shop while you dine! Appco Group, leaders in the Face-to-face marketing sector, have implemented this strategy in Singapore to market Credit Cards by Standard Chartered, one of the most dominant clients of the Group.
Promoters from the Appco Group, responsible for promoting and selling Standard Chartered Platinum Credit Cards, have now made hawker centers their targets. Dressed in office wear and equipped with brochures and all, these promoters from Appco seat themselves just at the entrance of popular Hawker centers.
The Appco promoters feel that this is indeed working out very well, especially since they get a different crowd every time. There are a course mixed response coming up from the people who dine at the hawker centers, but majority of them seem to have liked this novel marketing strategy from Appco, especially because they seem to be at a leisure to go through the brochures and all while dining or while taking a rest after food. The highlight of this marketing technique is that customers who are interested can buy the Credit Cards on the spot on producing their identification cards and their monthly CPF contribution statement, which they can procure from the internet on the spot.
There is no doubt that the Appco Group goes a step ahead and does what others have not even started thinking. The Appco promoters feel that this is indeed working out very well, especially since they get a different crowd every time.
