In any racing event, you have a fast starter and a slow starter. By definition a Jackrabbit start is the abrupt handling of an automobile. Driving the car forward or backward resulting in screeching of the tires. This is done with the automobile held in a stationary position and you immediately released the clutch pedal while the gas is being applied. Jackrabbit starts will heat up the tires enough to generate more friction with the ground thus making it stick to the ground more. Giving the car traction and fast take off.
Marketing by definition is everything you do to place your product or service in the hands of potential customers. In order to achieve an objective you must have a strategy for allocating resources. This includes time and money. You must have diverse disciplines for public relations, Sales, packaging, pricing and distribution. A targeting market with plan will determine the out come of success to any business. To achieve the quick start of jackrabbit marketing your strategy must be built around your potential prospects. You must understand the need and wants of your target market. The prospect wants solutions to various problems.
A strategy that isn’t centered around prospects is pretty much like a man building an engine who does not have a car to install in. Marketing isn’t the thing you do later after your product is completed for manufacturing or selling. It begins with the prospects, the target market. The people who need and want the product you are offering. Most entrepreneurs are very passionate about their products along with the services and ideas. Still, they don’t always target the market.
The unique perceptions of people is based on the world around them and their belief value. Focus on trends of social, economic and government regulations. People buy based on the concept of what your product can do for them as well as help them do for themselves. Understand these factors and you will have a jackrabbit edge on your competition. The race is not won by the swift but by those who learn and study the most. Research attempts to predict the future by studying the past. Planning is imperative and research is important. If you Fail to plan you plan to fail. There is no substitute for marketing insight. Target the prospect and the need.
