Did you know the average consumer is exposed to more than 4,000 marketing messages a day? Will they remember yours?
Printed newsletters – when well-designed and typeset, well-written and properly edited for your target audience – are among the most economical, efficient, effective and under-used marketing tools, branding strategies and audience communication tools available. In fact, printed newsletters can be money-makers!
Generic word processing templates no longer fit the bill or fill the need for today's sophisticated consumer. Effective, attractively designed printed newsletters will help you present the desired information and image – a professional, successful image – for your business or organization.
Websites are great (and more necessary than ever), but they are not the single answer to everything. Newsletters – more than any other type of marketing materials – last longer than a visit to a website. Printed newsletters can actually help bring new traffic and more visitors to your website.
Newsletters complete your website by reaching out to new audience members while reinforcing your identity and brand – this outreach and communication strategy helps to increase traffic to your website.
Professional writing, editing and design of your business publications, especially printed newsletters – combined with effective outreach strategies and relationship-building – will keep your business, organization or services in the forefront of your target audience.
Do you want to retain customers while reaching out to new ones? Do you want to be highly effective, competitive and successful in reaching your target audience and retaining customers? Do you seek a competitive edge? Of course the answer to these questions is a resounding YES !
Newsletters help you build longoing, long-term profitable relationships with each client, each buyer, each seller, each donor, each funder, each member, each family – each and every individual.
Whether monthly, quarterly, or bi-monthly, your printed newsletter reminds your targeted audience, customers, clients and readers:
- who you are
- the important services and benefits you provide, and
- that you're still here, ever more successful at what you do.
Printed newsletters reinforcement awareness of your business or organization. They stick around offices and households far longer than the oh-so familiar 'junk mail' that everyone gets – and everyone tosses. People are less likely to throw away a printed newsletter, particularly one from an organization, business or person they care about, know about a positive personal experience, or feel connected to.
They're even more likely to keep a printed newsletter around longer when it contains a tasty new recipe, useful coupons, a list of helpful community resources, a calendar of upcoming events, recommended conference hotels, vacation getaways or travel destinations (sometimes found in a printed newsletter from an event planner or travel agent).
To recap, your printed newsletter is a highly effective and economic marketing tool for:
- Marketing : Regular, ongoing outreach and communication to current or past customers and new clients (who can become new customers).
- Branding : High-level public awareness and customer recognition of your business or organization, your name and services.
- Relationship-building : Stay in touch. Keep customers and community members informed. Let them know you're still aware of them. Ask them to stay in contact with you.
Use your printed newsletter effectively as an interactive communication tool and feedback strategy – a strategy to increase both customer satisfaction and extremely, the important bottom line of your business.
Source by Anne Brown
