Branding

Logo design requires more than artistic talent to create an emblem or a brand that will capture the market's attention. Like in any artistic field, effective logo design follows…

Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many…

Disappointed with your company's earnings performance since your last acquisition? Worried that the next acquisition or merger will have a similar affect? You're not…

It's not just CEOs and corporate spokespeople who need effective language to be the message. The most successful advertising taglines are not seen as slogans for a product. They…

Photo sharing has been given a major social upgrade thanks to introduction of Instagram. The Instagram platform has become hugely popular with more than 80 million users, who enjoy…

There's a common car sign question to which many people don't know the answer: Car magnets or car window decals-which should I choose? Both are popular products which are…

Instagram is another of the many social networking sites operating out on the web today. It is a platform where you can share your photos privately or publicly. Now, if you want to…

Develop a Compelling TaglineThe speaking market is highly competitive and the only way to make your mark as a sought-after professional speaker is to offer stand out value.The…

Pizza shops are always looking for a way to attract attention and motivate customers to order their new products and turn in to happy repeat customers. Adding unique signage and…

Media selection is all about Return on Investment (ROI).One of the least sexy mega-trends of the 21st century is the growing advertiser insistence on bottom line results,…