Branding

Company uniforms in many ways reflect the image of the firm, and thereby one has to take utmost care to ensure that the uniforms are not only apt with the line of business, but…

The largest selling mouthwash brand in the world is Proctor& Gamble's Scope. In second position is the very popular and familiar Listerine. These products enjoy massive sales…

In battle, use the direct forces to match the enemy, and use the indirect forces to win the enemy. Thus, the person who is adept at using indirect forces, can use it in such…

With the advent of the internet, human life has become much easier. People use the internet to pay their monthly bills, to book travel tickets and for shopping. You can save a lot…

Trying to purchase a pair of figure skates for the first time can be a daunting task. The usual question is: What brand do you choose? However, choosing the figure skate that's…

P&G's businesses were organized into three product based segments: household care, health, baby and family care, and beauty care. P&G became a national consumer products…

Marketing is a domain which is dynamic i.e. involves change, an important phenomenon not to be overlooked. We have come across a term "Unique Selling Proposition"(USP) which…

SMS Masterminds is a localized text messaging business opportunity for anyone looking to break into the online marketing and advertising world. Here is a simple review of this…

If a familiar celebrity or public figure agrees to endorse your product or services then this can be a reliable and profitable way to promote your brand and raise public awareness.…

For a product-based company, customer loyalty is built upon the quality of your goods. However, when you're offering a service, building a loyal customer base becomes a bit more…