Have you ever wondered how buzz marketing companies started? Are you interested in making it big as well?
Cyber agent is one of the largest buzz marketing companies in Japan, and they've become so popular that they have been attracting sponsors, that require advertisements of products such as cheap dresses and the like. Imagine your company having sponsors as well? Imagine having only to advertise cheap dresses on your website in exchange for sponsorship? How will you achieve this?
Buzz marketing (marketing that is a result by passing information from one person to another) is not something new; in fact, it has proven to be a very successful marketing strategy. But not everyone that attempts this becomes successful, so it is important that you still know what you are getting yourself into.
Here are some basic tips on how to become successful in buzz marketing:
- Use catchy headlines -this is true for any article, may it be in a website, newspaper, or magazine. The headline is the eye-catcher, the first thing a person will read in your article. So if you have a poorly-written headline, the reader will most likely get bored right away and dismiss your website. Be sure each headline in your website is interesting enough to ensure traffic.
- Make use of photos – photos attract people more than words so if you have a photo to accompany the contents of your website, the more chance that the visitor will read the content that companies it.
- Lists are very popular with the public; we just love seeing these bullets. Also, lists are more fun to read than the traditional long paragraphs, so your readers do not get bored easily. Be careful though, having lists on ALL posts would jeopardize the idea.
- Credibility is a head-turner – be sure that you post your name, credentials, e-mail or other contact details in an about us page in your website. A disclaimer would also be a good idea in order to avoid issues. Credibility is important in the internet where it sees that anyone and everyone can share their thoughts for everyone else to see. When you at least include an "about us" page, it assures the readers that you take responsibility for what you put in the website and that you are also open for comments and suggestions.
With these tips in mind, you will be sure to attract several readers and gain more traffic to your website, and the sponsors will be lining up in no time as well. Who knows, you might be the next big thing in buzz marketing and you might find yourself advertising cheap dresses in the near future as well.
