Branding

The web is awash with internet marketers, social media gurus, thought leaders and the like all trying to etch their names on the WWW roll of honour. To build a profile, a personal…

Many schools, colleges or universities are maintaining their own web portals to bridge the gap between the learners and faculties and to immerse information from widespread…

A brand is like a person & it has got a personality. The biggest responsibility for any company is to look after the corporate brand as it makes up half the value of a company.…

Personal branding is a technique often practiced by online marketers. Its intended to make up for the lack of personal contact with a prospect by utilizing pictures, targeted…

An IMC plan that emphasizes brand quality should maintain the same theme on the website. Also, a website should reinforce the integrated communications theme that is presented in…

Having your own branded website can be a good idea if you plan to establish a business where you have multiple products under one umbrella. It's a great way to direct your visitors…

While there is no denying that words are an exceedingly powerful tool in creating a brand or driving relevant traffic to your site, they are but a piece in the overall marketing…

3 Steps to Help You Create This Essential Part of Your Business Brand IdentityCreating your brand identity involves many different facets including the logo, taglines, website…

The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a…

The names of Steve Jobs and Apple are synonymous to each other. The round rimmed glasses, long sleeve black faux turtleneck shirt and blue jeans are now just as memorable as the…