Branding

During the era of slavery, slaves were branded so they could be traced back to their plantations when they escaped. That does not make that slave a unique brand. Rather it is a…

Franchisee has a lot to do about image. Many marketers would agree that image is the single most important part of branding. In the world of franchising and brand-name…

Most often people think that designing a logo is not very difficult, but when placed in a position to design a logo for your company, you would realize how truly difficult it…

In the consumer market, when a buyer sets out to purchase a product the first thing that he or she notices is the way in which the product is branded, packaged and presented. The…

A logo is a company's face. Apart from being its recognition, it reflects the personality and the unique identity of a company. Logos advertise a company's brand, principles,…

Your corporate logo design is more than just about having a good looking design that appears to be matching your marketing visuals or brand name theme. It has a so much more to it.…

A little knowledge prevents excessive hidden costs.Just because a design looks good doesn't mean it's a good idea. Unfortunately, some graphic artists are oblivious to the hidden…

Building your own online business is not an easy undertaking, and the decision to hire professional web design servicescould be one issue that you are struggling with. On the…

In this generation, business cards might look outdated. However, they are useful and represent your brand. This is the reason to use business cards even in this generation.…

The industry is ever in fierce tide of competition to increase ratio of loyal customers and brand presence. Understanding the importance of this situation, marketers are in…